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Creating a good brandable domain name will take a bit of work, and a lot of creativity. The best brandable domain names are ones that are unique words, but which are connected to the website’s purpose in some way. Think of Flickr.com, for example – it’s a play on the flicker of light that’s essential to photography. Or Zune.com, which is a play on the word ‘tune’.
Compound words – like YouTube – are a great strategy for creating a brandable domain name. You’ll need to draw up a couple of lists of words related to your brand, then get to work pairing them until you find something that works.
Suffixes – another popular way of creating a brandable domain name is to add a suffix to an existing noun. Think of Friendster.com, for example. Because this has been quite a popular way of creating brandable domain names over the past number of years, you might have to get creative with the suffix that you choose, especially if the noun you’re using is a common one. Google ‘list of English suffixes’ and get creative!
Your last choice is to just make up your own word! It worked for Etsy.com, and it could for you, too. This last choice will take quite a bit of imaginative, blue-sky thinking but it does mean that your brand domain name will be totally unique.
Bear in mind when creating your brandable domain name that it should sound good, and trip easily off the tongue. A name like Syncplicity, for example, is awkward to say and to spell, as is something like Sclipo (both now defunct websites). If you’re going for a domain name that evokes your business in some way, make sure it is indeed evocative – the name of the now-defunct website Fairtilizer.com, for example, would lead a casual browser to think it sold some kind of fertilizer; in reality it was a music website!
If you’ve been looking online for tips on creating the perfect domain name, you’ve probably come across a variation of the following list. A good domain name should be:
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