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Keyword Domain, Product Domain
Premium domain name for sale. We also own Detergents.com & Detergents.info
Given how long we have to live with a company or brand name, it’s amazing how little thought most businesses give to them. Most look at a name as a personal choice rather than a brand or marketing strategy, or strictly as a legal necessity. Given the complexities added by consumer psychology, global search competition or confusion, potential legal infringement, unavailable domains, and the need for differentiation, it can be well worth your time to hire someone very familiar with brand and naming strategy to help you not just develop creative options, but help you objectively evaluate them and choose the best option.
In 2011, an inventor named Jamie Siminoff brought together a team of 5 engineers to work out of his garage to create a product that would become DoorBot; a doorbell system that allows you to see and speak to visitors from your smartphone. DoorBot.com was a decent name but not a name one could build a long lasting meaningful business around. They were interested only in the best dot com domain available. The group eventually decided on Ring.com, a name that gives the company a foundation to build something unique and special from. Negotiations for the domain name were lengthy and difficult. It is believed the eventual price was around $1 million. Patzer believes their domain name made a big difference in their ultimate success. Shortly after the name change the company saw a massive increase in web traffic and sales. Ring.com is now a billion-dollar company.
The global laundry detergent market size was valued at USD 133.3 billion in 2016.
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