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Agrochemical company Monsanto was founded in 1901 by John F. Queeny. He named the business after his wife, Olga Monsanto Queeny. When it comes to naming your company, is it better to create a name for the brand, or to use your own name as the brand? Sometimes you can go either way, and sometimes there is a clear winner. If you have a unique name, using it as your brand name can be an easy way to win the SEO game so you come up first in Google searches.
If you are breaking new ground in your field, your business may feel more reliable when it’s attached to your name. Gary Vaynerchuk had his own spin on and approach to the social media world, and it was easier to digest because there was a face and a name with proven results behind it.
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