Keyword Domain Names
What are Keyword Domains?
A keyword domain is basically a domain name that contains keywords about your business, products, services, etc. An example of a keyword domain would be CheapiPhoneRepair.com. This domain name contains the keywords cheap, iPhone, and repair. But unless your business name is Cheap iPhone Repair, this domain name does nothing for your business or brand.
Does having keywords in your domain help my website’s SEO?
Yes, it does, but only to a certain degree.
When users search on Google or other search engines, they are more likely to click on a domain name that includes at least one of the keywords from the search query.
For example, if a user searched for “how to create a website” he or she would be more inclined to click on a domain name such as howtocreatewebsite.com or learntobuildwebsite.com than a domain name that does not contain any of the keywords in the search.
This clearly illustrates the importance of having keywords in your domain name when it comes to user click-through rates. This is also why back in the day, you often see ridiculously long exact match domain names such as buy-keyword-keyword-keyword-keyword-online-now.com. Back then, many SEO strategists swear by keyword domains to accelerate their SEO efforts and search rankings: if you want to rank for “cheap iPhones” all you need to do is buy the domain CheapiPhones.com and you would get first-page ranking.
But have you noticed you rarely see those crazy long domain names anymore? That’s because in 2012 Google noticed that many low-quality, spam websites were abusing the search ranking system with exact match domain names, and Google updated its algorithm.
What Are The Benefits of Keyword Domain Names
Achieving match keyword domain names have many benefits. They are pre-qualified, targeted leads without any SEO and without any web rankings. People still type their search terms into their browser, and some of those people will type their search with a .com into their browser.
One example is rather than going to Google and searching for “restaurants in London” some people would simply type in restaurantsinlondon.co.uk into their browser first, to see what comes up, and the restaurant owner who had enough insight to buy that domain name receives the benefits, while other restaurant owners can only wish to come up in the search rankings.
A second benefit of keyword domain names is it increases your organic search traffic. One of the many aspects in the algorithms of a main search engines like Google is the domain name itself.
Why Buy More Than One Domain?
Many businesses make the big mistake early on of buying ONLY their business name as their domain name. For example, a lawyer firm will only buy their domain name, this is especially true with law firms. First of all, they SHOULD own the domain name that matches their business name. The problem is many businesses stop there. If someone knows about their business name they will type that particular name in Google, but what about all the potential customers who don’t know about their business? They will never find them! You need additional domains to cover all the bases.
You should own the location + service domains for all of your services / or products for each geographical region you service. By doing this, not only will you gain the benefits, but you will also block your competitors from doing the same thing.