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The global film industry shows healthy projections for the coming years, as the global box office revenue is forecast to increase from about 38 billion U.S. dollars in 2016 to nearly 50 billion U.S. dollars in 2020. The U.S. is the third largest film market in the world in terms of tickets sold per year, only behind China and India. Just under 1.2 billion movie tickets were sold in the U.S. in 2016. There are about 5,800 cinema sites in the U.S. as of 2016. According to a recent survey, 13 percent of Americans go to the movies about once a month, seven percent go see movies in the movie theater several times a month, whereas 31 percent go less than once a year. This is a considerable share taking into account the 52 percent of American adults who prefer watching movies at home.
Film entertainment is big business in the United States. It is expected that the film entertainment business will generate 35.3 billion U.S. dollars in revenue by 2019. Among film studios, Buena Vista achieved the most in 2016 – it held the largest market share, approximately 26 percent, and generated the highest box office revenue, over three billion U.S. dollars. Warner Bros. accounted for nearly 17 percent of the total box office gross in North America, and 20th Century Fox held about 13 percent of the market share. Warner Bros, Universal and Miramax have all been awarded with the prize of “Best Picture” in the Academy Awards four times each.In 2016, 733 movies were released in North America, with drama being the most common genre amongst movie releases in the region. Until now, the most successful movie franchise in the region was the Marvel Cinematic Universe, which generated over four billion U.S. dollars of box office revenue in North America alone. Movies like “Iron Man”, “Marvel’s The Avengers”, “Spider-Man”, “The Incredible Hulk” are a few examples of franchise films. “Star Wars: The Force Awakens” is the highest grossing 3D movie in North America, with lifetime gross of around 937 million U.S. dollars.