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Given how long we have to live with a company or brand name, it’s amazing how little thought most businesses give to them. Most look at a name as a personal choice rather than a brand or marketing strategy, or strictly as a legal necessity. Given the complexities added by consumer psychology, global search competition or confusion, potential legal infringement, unavailable domains, and the need for differentiation, it can be well worth your time to hire someone very familiar with brand and naming strategy to help you not just develop creative options, but help you objectively evaluate them and choose the best option.
If you’ve been looking online for tips on creating the perfect domain name, you’ve probably come across a variation of the following list. A good domain name should be: