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Premium Brandable Domain Name for an Italian Restaurant.
Given how long we have to live with a company or brand name, it’s amazing how little thought most businesses give to them. Most look at a name as a personal choice rather than a brand or marketing strategy, or strictly as a legal necessity. Given the complexities added by consumer psychology, global search competition or confusion, potential legal infringement, unavailable domains, and the need for differentiation, it can be well worth your time to hire someone very familiar with brand and naming strategy to help you not just develop creative options, but help you objectively evaluate them and choose the best option.

If you’ve been looking online for tips on creating the perfect domain name, you’ve probably come across a variation of the following list. A good domain name should be:

  • Short
  • Memorable
  • Easy to pronounce
  • Easy to spell
  • Not too similar to competing domain names
  • Not somebody else’s trademark

Six Common Characteristics Of Brandable Domains

Brandable domains, in addition to being available, typically incorporate most, if not all, of the following characteristics. They are:

Relevant. Through either complementary or implied meaning, they relate to your mission, purpose, product or service even if they don’t describe it.

Unique. They are distinctly different from your competition; they are intriguing in some way or express a unique personality.

Memorable. They are easy to remember and recall. (Note this is different than uniqueness.)

Credible. They sound trustworthy and professional, even if very creative and unusual. (As in many domains that list “best,” “quality,” or “top” in their names, having to say you’re credible in your name or domain probably indicates you aren’t.) They look agreeable or positive, and aren’t easily corruptible.

Brief. Ideally, they are short. One or two words are best. This is partly about memorability (above) but also partly about the ease of keying the domain into browsers and keying it without errors.

User-friendly. Easy to spell; easy to say; no aural confusion (was that “eight” or “ate?”); no use of numbers as digits, random abbreviations, or inside jargon; obviously reads at a glance as multiple words rather than a letter jumble; non-repeating characters to discourage keyboarding errors, etc.

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Tomas Korpa, Real Estate & Domain Broker
Tomas Korpa, Real Estate & Domain Broker
+420 777 983 554
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