Brandable Domain, Short Domain
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A keyword domain is basically a domain name that contains keywords about your business, products, services, etc. An example of a keyword domain would be CheapiPhoneRepair.com. This domain name contains the keywords cheap, iPhone, and repair. But unless your business name is Cheap iPhone Repair, this domain name does nothing for your business or brand.
Achieving match keyword domain names have many benefits. They are pre-qualified, targeted leads without any SEO and without any web rankings. People still type their search terms into their browser, and some of those people will type their search with a .com into their browser.
One example is rather than going to Google and searching for “restaurants in London” some people would simply type in restaurantsinlondon.co.uk into their browser first, to see what comes up, and the restaurant owner who had enough insight to buy that domain name receives the benefits, while other restaurant owners can only wish to come up in the search rankings.
A second benefit of keyword domain names is it increases your organic search traffic. One of the many aspects in the algorithms of a main search engines like Google is the domain name itself.