Your choice of domain name can have a big impact on the image and prestige of your company and also has an influence on the success of your activities on the world wide web. At present there is not a great deal of regulation controlling who can have what domain name. This is good in one sense since it gives a company freedom to choose the most appropriate name. However it also means that the name or names you want can easily be registered by someone else, even if those names have less relevance to them than to you. If you are too late with your registration the chance to choose the name you want may possibly be lost forever!
Choosing a right domain name is the first important step to a successful planning of an online business. Domain name is just like an internet identity for your online business which reflects who you are, what you do and what service / product do you offer to the online shoppers. The reason domain name is seen as an “internet identity” is because no two domain names can be same and while choosing a web address that is unique to you is a chance for you to select the best possible domain name that describes your online business (or e-Commerce store).
Many times, business owners do not put much effort in choosing a right domain name for their business which can be as devastating as choosing a wrong physical location for your business. Domain name is just like a virtual address for your online store so you should invest same amount of time, thought process, planning and effort to select a right web address just like how you would select a prime physical location for your business where shoppers can find you easily. Yes, it can be a little tedious process to come up with a good unique domain name that has not been taken yet but it is not that difficult if you think strategically.